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Are they all the same thing?
Most decidedly they are not the same thing and cover a wide range of completely separate activities.
The most general term of all of them is e-business. This actually describes the total range of activities that are carried out on the Internet and are used for commercial purposes. It actually includes facets of the other two or in fact sometimes the sum of the whole of the two.
E-commerce might be described as the market place of the whole thing. It is an integral part of e-business and in fact might be considered to be the most significant part of the whole. It concerns the buying, selling, payment activities, shipping of the goods and services along with all the various commercial issues associated with the daily running of a business enterprise.
This where the pedlars operate, where the business is done, and therefore where the money is made. This is ,indeed, the hub of the whole wheel.
E- marketing is a very broad term. It is concerned with more than just the portions of the enterprise run on the Internet.
In many aspects of e-marketing the Internet is used merely as a transport mechanism. Electronic Data Interchange (EDI), Electronic Funds Transfer (EFT), and E-mail marketing activities all use the Internet and its enabling protocol technologies for the transfer of the relevant data. All of the more specific transport mechanisms or technologies became defunct as a result of the emergence o TCP/IP as the vehicle of choice for these activities.
E-marketing can be described as the general promotion of the goods and services being offered as part of the general e-business set.
